acf/wine-hero

Market Happenings

Wine is not fine

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acf/wine-market-happenings

In This Issue

Americans are drinking less alcohol. A nuanced dive into demographic segments reveals challenges and opportunities.

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acf/wine-pull-quote

Quarterly Summary

The lowest consumer sentiment in decades leads to less discretionary spending.

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acf/wine-quarterly-summary

terrain-icons-winescape-dollar-sign-single

Terrain Icons - Winescape - Dollar Sign Single

Retail: Value 

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Terrain Icons - Winescape - Dollar Sign Double

Retail: Premium 

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Terrain Icons - Winescape - Super Premium

Retail: Super Premium

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Terrain Icons - Winescape - Dollar Sign Triple

Retail: Luxury 

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Terrain Icons - Winescape - Person

Direct-to-Consumer

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Terrain Icons - Winescape - Exports

Export

Sales Volume Trends by Channel and Segment

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acf/wine-trends-table

Market Outlook

Multicultural consumers represent an expanding share of the wine market.

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acf/wine-market-outlook

Chris Bitter, Ph.D., is our senior wine and grape analyst, focusing on generating research and insights in the areas that impact the business of vineyards and wineries.

Chris Bitter

About

Meet the analyst behind Winescape.

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acf/wine-analyst-bio

Get notified when the next issue of Winescape is released.

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Terrain is a proud offering of American AgCredit, a member of the Farm Credit System. American AgCredit is at the forefront of the evolution of agriculture, committed to equipping its grape and wine customers with more than just financing. Customers have access to Terrain's exclusive insight and confident forecasting.

About Terrain and American AgCredit

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Share Issue

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	<h3>[ acf/wine-pull-quote ]</h3>
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	<h3>[ acf/wine-quarterly-summary ]</h3>
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	<h3>[ acf/wine-trends-table ]</h3>
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<div class="link">
	<h3>[ acf/wine-market-outlook ]</h3>
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	<h3>[ acf/wine-analyst-bio ]</h3>
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Summer 2025

<p class="body-2" style="text-align: center;">Terrain content is an exclusive offering of AgCountry Farm Credit Services,</p>
<p class="body-2" style="text-align: center;">American AgCredit, Farm Credit Services of America and Frontier Farm Credit.</p>
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Market Happenings

Wine is not fine

A better outlook for 2026 is possible, but far from assured.

Vineyard values are holding steady in the prime segment of Napa and Anderson valleys.

Economic uncertainty continues to weigh on wine demand.

A better outlook for 2026 is possible, but far from assured.

Vineyard values are holding steady in the prime segment of Napa and Anderson valleys.

Economic uncertainty continues to weigh on wine demand.

A better outlook for 2026 is possible, but far from assured.

Vineyard values are holding steady in the prime segment of Napa and Anderson valleys.

In This Issue

Americans are drinking less alcohol. A nuanced dive into demographic segments reveals challenges and opportunities.

Quarterly Summary

The lowest consumer sentiment in decades leads to less discretionary spending.

Sales Volume Trends by Channel and Segment

Market Outlook

Multicultural consumers represent an expanding share of the wine market.

About

Meet the analyst behind Winescape.

About Terrain and American AgCredit