Winescape Spring 2026 hero - close up of a worker's hand clipping grapes during night time wine harvest
Wine sales should firm a bit once the economic backdrop steadies. The wine industry has the potential to stabilize its market share over the medium term.

Quarterly Summary

Off-premise retail wine sales were a bit weaker in the fourth quarter than for the full year.

About

Meet the analyst behind Winescape.

Chris Bitter, Ph.D., is our senior wine and grape analyst, focusing on generating research and insights in the areas that impact the business of vineyards and wineries.

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